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coffee innovation

Beverage Innovation

One of the most exciting developments of the year was the success of our Brew Over IceTM products. Brewing over ice represents a new way for consumers to enjoy their Keurig® Brewers, and opens new day parts and use occasions for the system.

In fiscal 2010 we expanded our selection of Perfect Iced Teas in K-Cup® portion packs under the Celestial Seasonings® brand to include Sweet Berry Lime Green Tea, Tropical Breeze White Tea, Southern Sweet Tea, and Half and Half, which is a mixture of lemonade and iced tea.

New Brew Over Ice coffee varieties, including French Vanilla and Nantucket Blend®, were also created to increase consumption, use occasions, and consumer satisfaction.

In the fall of 2010, we offered one of the season's most popular beverages — Hot Apple Cider — in K-Cup portion packs.

Going forward, we intend to continue to leverage the single-cup brewing opportunity, and its synergy with our specialty coffee business, to enhance value creation for our enterprise and the beverage experience for the consumer.

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Coffee Innovation

 
Green Mountain Coffee Roasters, Inc., 33 Coffee Lane, Waterbury VT 05676
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Call us at: 1-888-462-7999 Monday to Friday from 8:00 a.m. to 5:00 p.m. EST